About Lee

Hi, I’m Lee Ashby – creator of the Life Values Method™.

I help people get unstuck, and create a life that feels purposeful and deeply fulfilling.

My work blends values-based clarity with practical coaching and support – all grounded in simple yet powerful tools you can use straight away.

I’ve been through my own seasons of growth, struggle, clarity, and reinvention. And I bring all of that with me to our work together. I’m not here to preach. I’m here to walk beside you with honesty, insight, and support to help you get the clarity and breakthroughs that are waiting for you.

Whether you’re making a bold career change, recovering from burnout, facing a crossroads, or just tired of ‘the same old’ thing’ – I’ll help you find clarity, inner-motivation, and a roadmap to start moving forward again.

Lee Ashby Profile

My Journey And What I Bring to the Table

I began my career in IT with Government, and over time I moved into data analysis, spatial mapping, strategy & performance, graphic design & desktop publishing. I then Moved to Canberra to further my career in business analysis and projects, again with government. But after years in that space — something was missing. I wanted to do work that felt more meaningful. More human. So after a few missteps and adventures, I retrained in Life Coaching, Psychology Studies and Business Marketing.

Together with my partner Jacqui – a Couples Counsellor, we built a thriving counselling and coaching business: Jacqueline Hogan Couples Counselling.

Here, I’ve worked behind the scenes for 9+ years, creating systems, programs, and products that have helped hundreds of clients and couples.

And now, I’m focusing on what I love to do most: helping individuals (like you) use your Life Values to find direction, and purpose, with practical strategies to move forward with confidence.

My Life Values

Values aren’t just a theory, or ‘something I do’ – they’re the foundation of how I live and how I help.

Here are my current top 10 Life Values:

  • Vitality – For health, happiness, and operating at my best.
  • Integrity – For living honestly and authentically.
  • Love – For evolving together in relationships and community.
  • Courage – For doing what’s right, even when it’s hard.
  • Trust – For grounded, responsible connection.
  • Creativity – For flow, innovation, and building great things.
  • Adventure – For expanding my mind and experiences.
  • Meaning – For helping others and making a difference.
  • Connection – For being present, listening, and lifting others.
  • Fulfilment – For living fully, not just surviving.

These values shape my identity, decisions, work, and relationships – and I’ll help you uncover yours and open up a whole new world of opportunity.

My Training & Credentials

Coaching & Psychology

Trained in practical and evidence-based approaches to mindset, behaviour, and personal growth:

  • Life Coaching Practitioner Diploma – Achology (Kain Ramsay)
  • Diploma of Modern Applied Psychology – Achology
  • Life Coaching Certificate Course (Beginner to Advanced)
  • Hypnotherapy Practitioner Diploma – Achology
  • Mindfulness Practitioner Certification – Levels I, II, III & Master

Focused training in emotional intelligence, conflict repair, and authentic connection:

  • Relational Life Therapy Level 1 – Terry Real, RLI (2022 & 2023)
  • Working with Men – Terry Real, RLI
  • Fierce Intimacy – Terry Real, RLI
  • Relationship Workshop Facilitator – Transformation Academy
  • The Complete Marriage & Relationships Masterclass – Achology
  • Confidence, Assertiveness & EQ Masterclass – Achology
  • Communication & Social Intelligence Masterclass – Achology
Blending human insight with strategy, innovation, and systems thinking:
  • Business, Innovation & Entrepreneurship Masterclass – Achology
  • Goal Setting to Success – Transformation Academy
  • Clients Program – Taki Moore (2022)
  • Background in project delivery, systems, data analysis, business analysis, geo-spatial analysis

Grounded in logic, tech, and practical problem solving:

  • Bachelor of Computing – La Trobe University, Bendigo (2003)

What I'm Like Outside Coaching

I’m passionate about technology, electric bikes, and electric skateboarding, and I love a bit of DIY!

Together with Jacqui, I pursue adventure, travel, and spending time with friends and family.

I also love music, AI, creativity, systems, strategy, and finding that sweet spot where personal growth meets practical action.

Lee & Jacqui in McCrae

What's Next

If you’re ready for a shift – in life, your career, or just feel like you need more confidence, or clarity in taking your next steps forward, I’d love to help.

When you’re ready here’s how I can help:

  • Book a discovery session
  • Download the free Life Values Diagnostic Tool (Coming Soon)
  • Get in touch. Tell me what’s going on for you, and let’s see if I can help, or point you in the right direction.

My Life Values work is for real people – doing real life!

Take it from me, it sucks to feel stuck, trapped, bored or burdened. If you’re feeling this way, or even pulled in too many directions, you’re in the right place.

Let’s find clarity – underpinned by your values to make your next steps smooth sailing.

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