About Lee
Hi, I’m Lee Ashby – founder and creator of the Life Values Method™.
First, I help coaches, counsellors, therapists and helping professionals apply the Life Values Method™ in their own client work, using structured exercises, visual tools, the Virtual Deck, and the Life Values Alignment Grid™.
Second, I help couples counsellors create powerful, premium service packages that make their work easier to understand, easier to sell, and more valuable for the couples they support.
These two areas naturally overlap.
The Life Values Method™ gives practitioners a deeper framework for values-based change, while powerful package design helps turn that work into an empowering client journey, a strong offer, and a more sustainable practice.
Why I Created the Life Values Method
Watch the 12-minute origin story and see how the Life Values Method™ came to life.
How Values Support Jacqui's Couples
The Life Values Method™ grew out of what Jacqui and I were seeing in her work with couples.
When values are unclear or unspoken, couples tend to:
- Argue about the surface issues, without getting to the deeper needs.
- Feel misunderstood, even when they’re trying.
- Get stuck repeating the same old patterns.
- Struggle to make aligned decisions together.
And the same thing happens for individuals, too. We see burnout, drifting, resentment, or over-functioning – all out of balance with their values.
We needed a way to bring values into the room in a practical, engaging way – to start conversations and get to the why sooner – without beating around the bush.
That’s where the original Life Values deck began.
From the Deck... The Method Was Born
Jacqui and I co-created the original Life Values deck as a practical hands-on tool to help clients quickly uncover what matters most.
For couples this meant discovering their shared values, and having values-led conversations that lead to insight, and understanding each other better.
As the deck was used more and more, further exercises were developed, and it became a foundational pillar for Jacqui’s programs and her couples’ success.
That lead to me building out a complete system – now known as the Life Values Method™.
It’s a structured framework that includes:
- Guided exercises over common life themes.
- Questions and prompts for both practitioners and clients.
- The Life Values Alignment Grid for spotting patterns and alignment issues.
- The Life Values Virtual Deck with predefined sets and power combos.
The goal was to help practitioners implement values work in a clear, simple way – that clients find empowering and useful.
Who My Work is For
Coaches, Therapists & Helping Professionals:
The Life Values Method™ is for practitioners who want a more structured way to bring values work into their sessions.
Through the Practitioner Kit, Virtual Deck, Life Values Alignment Grid™, and practical exercises, I help coaches, counsellors, therapists, and helping professionals use values work to create helpful conversations, deeper insight, and more meaningful client progress.
Couples Counsellors:
I also help couples counsellors develop powerful, premium service packages that make their work easier to understand, easier to sell, and more valuable for the couples they support.
This work draws directly on what Jacqui and I have built inside Jacqueline Hogan Couples Counselling.
If you’re a couples counsellor or relationship therapist with experience and skill, but feel your services and offers could be clearer, stronger, and better packaged, then this is the pathway for you.
My Journey - What I Bring to the Table
I began my career in IT and government, moving through roles in analysis, strategy, mapping, design, and performance-focused work.
Over time, I realised I wanted to do work that felt more meaningful, practical, and human.
In 2016, Jacqui and I founded Jacqueline Hogan Couples Counselling, which has since grown into a thriving practice.
I retrained in life coaching, continued studying psychology, and deepened my business skills through marketing, product development, systems, and service design.
Together, we’ve now spent over 10 years building the business – developing resources, creating programs, improving the client journey, and supporting hundreds of clients along the way.
That background shaped how I work today.
I’m both client-focused and systems-minded. I care about what works, what lasts, and what clients can actually use when things get messy.
Now I bring that experience to other practitioners – helping them use values work more deeply, design meaningful client pathways, and create offers that are easier to understand, rewarding to deliver, and simple to sell.
My Life Values
Values aren’t just a topic for me – they’re how I try to live (not perfectly, but consciously).
My current top 10 Life Values are:
- Vitality – For health, happiness, and operating at my best.
- Integrity – For living honestly and authentically.
- Love – For evolving together in relationships and community.
- Courage – For doing what’s right, even when it’s hard.
- Trust – For grounded, responsible connection.
- Creativity – For flow, innovation, and building great things.
- Adventure – For expanding my mind and experiences.
- Meaning – For helping others and making a difference.
- Connection – For being present, listening, and lifting others.
- Fulfilment – For living fully, not just surviving.
These values help shape my decisions, relationships, and work.
Their impact is why I’m so passionate about helping people uncover theirs.
My Training & Credentials
Coaching & Psychology
Trained in practical and evidence-based approaches to mindset, behaviour, and personal growth:
- Life Coaching Practitioner Diploma – Achology (Kain Ramsay)
- Diploma of Modern Applied Psychology – Achology
- Life Coaching Certificate Course (Beginner to Advanced)
- Hypnotherapy Practitioner Diploma – Achology
- Mindfulness Practitioner Certification – Levels I, II, III & Master
Relationships & Communication
Focused training in emotional intelligence, conflict repair, and authentic connection:
- Relational Life Therapy Level 1 – Terry Real, RLI (2022 & 2023)
- Working with Men – Terry Real, RLI
- Fierce Intimacy – Terry Real, RLI
- Relationship Workshop Facilitator – Transformation Academy
- The Complete Marriage & Relationships Masterclass – Achology
- Confidence, Assertiveness & EQ Masterclass – Achology
- Communication & Social Intelligence Masterclass – Achology
Business & Strategy
- Business, Innovation & Entrepreneurship Masterclass – Achology
- Goal Setting to Success – Transformation Academy
- Clients Program – Taki Moore (2022)
- Background in project delivery, systems, data analysis, business analysis, geo-spatial analysis
Formal Education
Grounded in logic, creativity, and problem solving:
- Bachelor of Computing – La Trobe University, Bendigo (2003)
What I'm Like Outside the Work
I’m into technology, AI, eBikes, and home renovations.
With Jacqui, I love travel, adventure, good conversations, and time with friends and family.
I’m happiest when I’m building something useful, learning and in that sweet spot where personal growth meets practical action.
What's Next
There are two main ways to begin.
If you want to use the Life Values Method™ with your own clients, start with the Practitioner Kit. It gives you the tools, structure, and guidance to bring values work into your sessions in a practical way.
If you’re a couples counsellor and you want to package your work more clearly, start with Powerful Packages for Couples Counsellors. This is where we look at your offer, your client journey, and how to make your work easier to understand, deliver, and sell.
Or, if you’re unsure which path fits best, simply reach out with a question.
I’ll help you work out the right next step.